Sumarni Bayu
Anita1 and Lishapsari Prihatini2
1Secretary of Department of Communication STISIPOL
Candradimuka Palembang, sb.anita@gmail.com
2Chairperson of STISIPOL Candradimuka Palembang,
lishapsari@gmail.com
Since
the rumor of online artist prostitution airings, Indonesian mass media was
crowded of making it as atrending topic of discussion. For five consecutive
days, Sunday-Thursday (10-14/5/2015), one of the major newspapers in South
Sumatra, Sriwijaya Post making news online prostitution artist on the front
page, three of them as headlines. The construction of social reality world of
artist who is close to the commodification of the body, made this ‘old issue’getting
renewable returned. The contribution of mass media on raising, framing, and discussing
it providedthe significant input on the audience’s opinion, who watched,
listened and read those medias. Due to this reason, the news of online artists prostitution
was discussed based on the construction analysis of social reality in relation
to the construction theory of Berger and Luckmann. From this analysis, the
result was obtained through the dialectical social interaction from three forms
of entry concept becomes reality, the objective reality, symbolic reality, and
subjective reality. The news about online artist prostitution was also becoming
the moral duty of the media personnel in carrying out the communication ethics.
The messages that were delivered were not only as a phenomenon, but also as an
icon of the meaning of social construction in the society. Artistswere the art
workers whose life could not be that separated from the art of news itself.
Keywords: online
prostitution, artist, construction, social reality, newspapers, communication
ethics
